We each have a story to tell, here’s Adaray’s…

Adaray was founded with singular vision. To give SME’s affordable access to SMART THINKING through the provision of blue chip marketing expertise, ideas that inspire positive change and a progressive PsychTech approach that optimises success.

To get optimal results you need to THINK SMART and to do that you need a solid strategy to enable you to build and maintain a successful business.

From crafting bespoke brands, creating compelling content and developing SMART marketing strategies, Adaray works collaboratively, as a positive driving force, with you and your business to deliver the focus, clarity and direction you need to achieve your full potential.

So whether you’re a Lifestyle Entrepreneur wanting to thrive at doing what you love most, a Growth Entrepreneur looking to fast-track success and take the next step, or an Elite Entrepreneur looking to prosper and ultimately exit, Adaray can help you achieve your ambitions, whatever your idea of success may be.

Not sure what your entrepreneurial type is, take the profile test to find out.


Driven by a passion to support other hardworking SMEs, who are the entrepreneurial backbone of our economy, Adaray is based on a set of motivating core values and beliefs which direct and underpin everything it does:


SUPPORTIVE – the very best work is done collaboratively with integrity and ethics at heart

UPBEAT – a genuine smile and positive attitude has the power to transform everything

PROGRESSIVE – forward thinking inspires our today and safeguards our tomorrow

EFFECTIVE – understanding, expertise, hard work and creativity always delivers great results

REAL – being straight forward, honest and authentic is the only way to do good business!

BRAVE – courage is needed to change, but worth the challenge, for without change how can we create a better future?

Driven further by a personal desire to give back to the wider community Adaray’s fundamental purpose is to be the catalyst that inspires positive change. Be it working collaboratively with like-minded entrepreneurs and professionals to help them achieve the success they deserve, mentoring the next generation of marketing experts or supporting charitable causes by donating 10% of all profits, Adaray loves being able to make a positive contribution for the sense of fulfilment and real purpose it engenders.


Reflecting its core purpose Adaray’s vision is clearly and simply to realise full potential.

Providing maximum benefit for clients Adaray’s raison d’être and client centric focus ensures your success comes first and foremost.


Realising full potential through the provision of blue chip marketing strategies, expert insights and ideas that inspire positive change and a progressive PsychTech approach to business development that’s proven to deliver optimal results.

What’s in a name? In Adaray’s case quite a lot, indeed its mission and very essence – Positive, Inspiring, Expert:

• ADD (ad) – positively adding value with a tried and tested PsychTech approach that drives efficacy and efficiency

• ARRAY (aray) – employing a wide array of marketing expertise, skill and knowledge to drive business success

• RAY (ray) – providing ideas, inspiration and insights that delivers growth and helps you shine

It’s this kind of joined-up SMART thinking that you can expect should you choose to enjoy working with Adaray.