Developing SMART strategy and defining KPIs to maximise return on investment.

Defining HOW you reach your vision intelligently.

Classic marketing speech, SMART stands for Specific, Measurable, Achievable, Relevant and Time-bound. Proven to be highly effective, this is exactly the way in which Adaray develops marketing strategy augmented by tech that can step-change the success of your business.

From simple Google Analytics to CRM and beyond to predictive analysis, never has there been the ability to gain crucial insight into client behaviour and engagement ever been more achievable.

This is no scattergun approach to marketing, it’s focused, realistically works around your budget and delivers the best for your hard-earned money! Or in marketing terms, the highest return on investment.

Forget the scattergun approach to marketing…Adaray knows what activity will work best for your business to ensure the best return.

You probably wouldn’t start out on a long journey not knowing where you are going or how you are going to get there, it’s the same with business. You may have an amazing vision for your business, but without a clear roadmap showing you how to get there in the most effective and efficient way possible, you can quite easily end up feeling lost, not knowing which direction to take, when and how.

That’s where strategy comes in, here are just a few specific reasons why it pays to be strategic below:


Strategy sets a solid blueprint for success, ensuring that you and your team stay focused on working towards achieving the same goals using the most effective types of activity, those that provide the highest ROI.


It breaks down your business goals into smaller more achievable objectives, creating a clear roadmap for the future. By monitoring the performance of each objective or piece of activity, you can determine what works best for your business, helping you to prioritise and create an even more successful future.


Having a strategic plan shows that you’re serious about business and reaching your vision. As such it can help raise vital investment, sell shares to raise funds, or even sell your business if exit is your ultimate plan.

Substantiated by years of successful blue chip strategic thinking, Adaray can not only help you develop clear marketing goals and SMART objectives to direct you to success, but helps you define your overall company strategy too. Defining key goals that drive your entire business, working with Adaray will provide the clarity, focus and a roadmap you need to achieve your ambitions and prosper in an increasingly competitive world.