expertise

THINK SMART business

If you’re thinking smart, then you’ll need solid foundations on which to build your business and sustainable success.

The greatest success will always be achieved with strong strategy. This is where adaray excels. Working closely with clients, as part of their extended team, Adaray helps you and your business set the blueprint needed for long-term success, as opposed to just short-term wins.

SMART brand

One of your most important assets and the cornerstone of your business, transforming you from simple product/service provider to valued brand.

Key brand service delivery:

  • Target audience
  • Brand vision
  • Brand mission
  • Brand purpose ‘why’
  • Brand proposition
  • Brand essence
  • Brand positioning
  • Brand development:
    • Products
    • Services
SMART content

Quality content delivered at the right time, right place, will always drive far better engagement than sheer quantity.

Key content service delivery:

  • Company name and strap-line
  • Customer journey
  • Core brand messages
  • Key selling messages
  • Value proposition
  • Elevator pitch
  • ‘About us’ story
  • Content ideas
  • Content plan
  • Tone of voice
SMART marketing

Defining clear, focused goals supported by SMART objectives is the most efficient and effective way to achieve your ambition.

Key strategy services:

  • PESTLE market analysis (Political, Economic, Social, Technological, Legal and Environmental)
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Top-level company goals
  • Marketing goals
  • SMART marketing objectives
  • Top-level marketing plan
  • Tech recommendation (marketing focus)
SMART support

THINK SMART, let Adaray do all the hard work needed to get you and your team on the right track.

Key support services:

  • Marketing Audit
  • Marketing Mentor
  • Marketing Director