future proof your business

4 min read | The companies that have survived and will thrive in the future are those that focus strategically on remaining agile and more resilient. Why? For the simple reason that, regrettably, COVID-19 will not be the last pandemic – so whether nature induced or tech (think cyber security) we live in an ever…

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why you need to review your brand before you expand into aesthetics…

3 min | Read If you are looking to increase your revenue, gross margin and net profit in your dental practice, deepen patient relationships and ultimately improve you and your loved ones’ lifestyle you have probably considered the possibility of expanding into aesthetics.  Aesthetics is a great revenue stream as patients who have cosmetic injectable…

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10 ways social proof can improve your marketing

Renowned for being studied by Robert Cialdini, as part of his exploration on the psychology of persuasion, social proof is a psychological phenomenon where people view behaviour (even if unusual) as correct if they see other’s performing it. What’s more the more people demonstrating this behaviour, and the more similar they are to you, the…

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take the first step!

BIG INSIGHT: The importance of vision and taking positive action 2 Min | Read Just before heading back to work at the turn of what is not just a new year, but a new decade I took a refreshing walk along the seafront. I’d love to paint a picture of crisp blue skies warmed gently…

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feel certain of your future

Adaray champions Tech SMEs. Unlocking their full potential to achieve sustainable growth and profitability, Adaray employs proven strategies and a proprietary PsychTech approach to deliver optimal results (48% sales, 50% clients, 429% ROI), taking you beyond survive, to thrive and take off. THINK SMART, let’s chat?

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if content is King, what is Queen?

3 min | Read We’re all familiar with the phrase that content is king. True enough if you post content that isn’t interesting then your audience will switch off. Think negative Facebook posts or yet another healthy breakfast image on Instagram – eventually you’re going to want to switch off. But this got me thinking.…

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