adaray marketing

Future proof your business

By: Adaray Marketing Ltd. 12/11/202017/11/2020

4 min read | The companies that have survived and will thrive in the future are those that focus strategically on remaining agile and more resilient. Why? For the simple reason that, regrettably, COVID-19 will not be the last pandemic – so whether nature induced or tech (think cyber security) we live in an ever…

Bounce back stronger

By: Adaray Marketing Ltd. 09/06/202012/11/2020

StrategyLeave a Comment

10 min read | So if you’ve read any of my blogs or posts, you’ll hopefully have picked up on the fact that I’m the glass half-full type. It’s one of the reasons my clients enjoying working with me and central to Adaray’s philosophy for ensuring success. Of course this doesn’t mean I worry because…

Why you need to review your brand before you expand into aesthetics…

By: Adaray Marketing Ltd. 11/03/202011/03/2020

BrandLeave a Comment

3 min | Read If you are looking to increase your revenue, gross margin and net profit in your dental practice, deepen patient relationships and ultimately improve you and your loved ones’ lifestyle you have probably considered the possibility of expanding into aesthetics. Aesthetics is a great revenue stream as patients who have cosmetic injectable…

10 ways social proof can improve your marketing

By: Adaray Marketing Ltd. 10/02/202011/03/2020

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Renowned for being studied by Robert Cialdini, as part of his exploration on the psychology of persuasion, social proof is a psychological phenomenon where people view behaviour (even if unusual) as correct if they see other’s performing it. What’s more the more people demonstrating this behaviour, and the more similar they are to you, the…

Take the first step!

By: Adaray Marketing Ltd. 06/01/202010/02/2020

BrandBrand Vision, Business Success, Road MapLeave a Comment

BIG INSIGHT: The importance of vision and taking positive action 2 Min | Read Just before heading back to work at the turn of what is not just a new year, but a new decade I took a refreshing walk along the seafront. I’d love to paint a picture of crisp blue skies warmed gently…

How to GO BIG!

By: Adaray Marketing Ltd. 03/07/201911/03/2020

StrategyLeave a Comment

5 min | Read/Quiz To GO BIG you need to THINK big and then start ACTING big too. Not in a flashy – let’s splash loads of cash and hire a hipster office in Shoreditch type of way (not yet anyway if that’s part of your future dream) – but in a way that will…

If content is King, what is Queen?

By: Adaray Marketing Ltd. 02/06/201911/03/2020

ContentLeave a Comment

3 min | Read We’re all familiar with the phrase that content is king. True enough if you post content that isn’t interesting then your audience will switch off. Think negative Facebook posts or yet another healthy breakfast image on Instagram – eventually you’re going to want to switch off. But this got me thinking.…

Why brands need to be authentic

By: Adaray Marketing Ltd. 10/05/201911/03/2020

BrandLeave a Comment

25 min | Read/View It’s common sense that to be a successful brand you must not only listen to your customers but act accordingly. And as we’re all too aware, the mood of the nation sadly is not currently in great shape. Weary and wary of political untruths, fake news, privacy breaches and scams (I…

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