If content is King, what is Queen?

3 min | Read We’re all familiar with the phrase that content is king. True enough if you post content that isn’t interesting then your audience will switch off. Think negative Facebook posts or yet another healthy breakfast image on Instagram – eventually you’re going to want to switch off. But this got me thinking.…

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Why brands need to be authentic

25 min | Read/View It’s common sense that to be a successful brand you must not only listen to your customers but act accordingly. And as we’re all too aware, the mood of the nation sadly is not currently in great shape. Weary and wary of political untruths, fake news, privacy breaches and scams (I…

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