Why you need to review your brand before you expand into aesthetics…

3 min | Read If you are looking to increase your revenue, gross margin and net profit in your dental practice, deepen patient relationships and ultimately improve you and your loved ones’ lifestyle you have probably considered the possibility of expanding into aesthetics.  Aesthetics is a great revenue stream as patients who have cosmetic injectable…

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10 ways social proof can improve your marketing

Renowned for being studied by Robert Cialdini, as part of his exploration on the psychology of persuasion, social proof is a psychological phenomenon where people view behaviour (even if unusual) as correct if they see other’s performing it. What’s more the more people demonstrating this behaviour, and the more similar they are to you, the…

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Take the first step!

BIG INSIGHT: The importance of vision and taking positive action 2 Min | Read Just before heading back to work at the turn of what is not just a new year, but a new decade I took a refreshing walk along the seafront. I’d love to paint a picture of crisp blue skies warmed gently…

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If content is King, what is Queen?

3 min | Read We’re all familiar with the phrase that content is king. True enough if you post content that isn’t interesting then your audience will switch off. Think negative Facebook posts or yet another healthy breakfast image on Instagram – eventually you’re going to want to switch off. But this got me thinking.…

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Why brands need to be authentic

25 min | Read/View It’s common sense that to be a successful brand you must not only listen to your customers but act accordingly. And as we’re all too aware, the mood of the nation sadly is not currently in great shape. Weary and wary of political untruths, fake news, privacy breaches and scams (I…

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