Renowned for being studied by Robert Cialdini, as part of his exploration on the psychology of persuasion, social proof is a psychological phenomenon where people view behaviour (even if unusual) as correct if they see other’s performing it. What’s more the more people demonstrating this behaviour, and the more similar they are to you, the…

3 min | Read We’re all familiar with the phrase that content is king. True enough if you post content that isn’t interesting then your audience will switch off. Think negative Facebook posts or yet another healthy breakfast image on Instagram – eventually you’re going to want to switch off. But this got me thinking.…